About
If we talk about a graphic project (web, video or editorial product) I love to design and take care of the aesthetics, the visual part of it.
My professional training, acquired in the field, lets me range between different settings: desktop publishing, video post-production, web and app design, digital signage.
When I start a new project, the first aspect on which I focus my attention is consistency with the Client's guidelines. Then, I always try to insert something like a personal twist, a bit of originality in order to capture the eye -or mind- of the audience.
Usually art directors and designers work by following a brief, but in many cases we need to look for materials, inspirations and ideas out of the box.
In addition to the creative aspect, I often like to follow the whole process that leads to the output of the graphic project: rich media, digital signage projects (on totem) web portals and websites, adv banners, information leaflets, packaging projects, video tutorials, vector animations, exhibition materials (panels, roll-ups, entire walls), product brochures, vending machines customization panels.
My last adventure deals with the brand image, preparation, mounting and dressing of our exhibitions.
A selection of works
Graphic contests'Â winning projects
Curriculum Vitae
A short summary
Olivetti
2016 - Today
With my direct manager, my main task is to guarantee our brand identity and brand continuity in all areas of corporate communication, both internally and externally.
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I create various communication products.
I make photo shoots of several products. I collaborate with all the company departments in the creation of different types of graphic products: brochures, materials for our websites (Corporate and Store), service brands, post-production and editing of corporate videos, adv campaigns, custom panels for vending machines, proposals for the personalization of the interiors of our Rome office.
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I've made a significant upgrade of our Brand Manual
In the last two years I had the opportunity to supervise and collaborate in the preparation, mounting and dressing of our exhibitions in Ivrea, Milan (Museo del 900) and Modena (Festival della Filosofia).
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Matrix - Virgilio
July 1999 - May 2012
The division I worked in created advertising and communication customized solutions for important brands. My job was to design the aesthetics of a web or editorial product, taking care of the artistic quality. I joined Matrix as a simple editorial graphic and I grew professionally, following the Internet boom. I also learned to use Flash and I made several vector effective animations.
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Some clients for whom I worked in these 13 years: Aboca, Agos, Alfa Mito, Audi A1, BrioBlu, Bulgari, Campari, Centostazioni, Citroën, Coca Cola, Collistar, Costa Crociere, Danone,Digim, Disney, EasyJet, Enova, Fiat 500, Findomestic, Interflora, INPS,Kia, La Clinique, Lancia Y, Mazda, Microsoft, Nintendo, Nivea, Nokia, Peuterey, Samsung, Sisley, TCI, Telecom Italia, Tenimenti Angelini, Trentino. Virgilio, Virgin Active.
Translator
2010 - 2012
Conversazioni sul Fumetto
https://conversazionisulfumetto.wordpress.com/page/2/?s=pedrocchi
It's an talian blog about comics.
I translated some interviews with famous artists and topic presentations from English into Italian.
Comics: interviews with Robert Crumb, Moebius, John Romita, Dylan Horrocks ...
Review of the Astroboy movie, of Eddie Campbell's graphic novels
Freelance
1990 - Today
Several freelance experiences in different companies and associations.
Sectors: Publishing, Advertising, Internet.
Graphic Design, Banner Design, Flash animations, Graphic consultancy and collaboration in the publishing field.
Some Names: Cric, Imageware, Rizzoli, Link, Spray.
I participate(d) to several design logo contests online. I won some of them. Please see the dedicated section above.
